Small Team. Big Impact.

Geri Cronier

Owner

Geri is a gemologist and entrepreneur whose career reflects a rare blend of science, law, and artistry. A dedicated mother to an autistic son, she approaches every endeavor with empathy, determination, and creativity. After discovering her passion for gems, she was inspired to bring her multifaceted expertise to the industry. Geri is now building a team of skilled jewelers who share her vision for exceptional craftsmanship, professionalism, and collaboration. Together, they create meaningful experiences for clients— whether designing distinctive pieces or hosting professional events.

Hal Hollman

Owner

Hal is a seasoned entrepreneur and dedicated business owner whose journey began through a personal relationship and evolved into a deeply held passion for jewelry. Drawing on decades of experience as a businessman and hands-on owner- manager, he brings both strategic insight and practical leadership to his work. For over 30 years, he has also served as a youth coach, mentoring young people and fostering discipline, confidence, and character through sport and guidance. As a holistic coach, he integrates wellness where health and gems meet. Widely recognized for his generosity, Hal is committed to using his skills, experience, and resources to make a positive impact on the lives of others.

Team behind Beasley’s

  • Gordon “OG” McCallister

    Original Gem Setter

    Leading jeweler with Beasley’s for over 20 years. Gordon is like the cool uncle who creates his own tools. He can string pearls, sets gemstones, welds gold & platinum, and can even cut rings off for people who get them stuck.

  • Steven Camis

    Jeweler Apprentice

    After becoming deaf at the age of 5 and later going to Florida School for the Deaf & Blind. (Staying 5-6 years) He has officially become a Certified Advanced Diamond Setter from Stewart’s International school for Jeweler’s within a year from graduating from Booker T. Washington ‘25.

  • Abby Anderson

    Jeweler Apprentice

    Bringing her talents to the table. With varying levels of training and education.

  • Zared Salome

    Jeweler Apprentice

    Gifted bench jeweler with eduction and training in many aspects.

  • Trena Cannon

    Watchmaker

    Graduate of both Clemson University and Montessori Institute. Trained with Master watchmaker for 10.5 years in St. Augustine. Trena can repair, diagnose, and service Quartz, Automatic, and Mechanical watches. Can provide pressure test for water resistance and replacing batteries.

  • Gabriella Brewer

    Designer Apprentice

    Has an eye for style and design. She loves helping build engagement rings and assisting in jewelry appraisals.

  • Emma Touchstone

    High school apprentice and media content creator.

  • Jeanne

    Provides assistance in many areas in Beasley’s.